A group of people from Unilever celebrated Surfiesta 2014 in the busiest place in the Metro during Valentine's Day.
Donned with their pink tops, they gave away thousands of flyers and hundreds of free Surf sachets. They also surprised the people in Dangwa with a flash mob participated by over 50 people, dancing to the tune of LabaText- the jingle that explains the promo mechanics os Surf. Below is an excerpt of the jingle:
Tumungo sa malapit na, Cebuana Lhuillier, tara!
Ipagpalit Surf packs what's next?
Smart will give you libreng five texts!
For all wais people out there, this promo technically gives you a 100% effective discount on your Surf sachet purchases since each sachet retails at 5 Php only.
The core team behind this public stunt is composed of Elo, Editha, Andrea, Engle, Gab, Betsey, and Jill.
Photo credits to Ken Chua